iPad & iPhone User - USA (2019-08)

exchanging emails with the correct person (and even

seamlessly encrypt those messages in the bargain). Or

if you could easily exchange, say, a password-protected

note or file that could only be opened by the intended

participant, without users having to handle the

cumbersome process of exchanging a password.

Certainly, authentication systems already exist, but

they’re mostly technical and unfriendly, which means

they’re not the kind of thing that gets used by the

people who need them the most. Apple’s already taken

steps in the right direction with things like end-to-end

encryption in iMessage, but authentication is something

that often gets overlooked. The firm’s combination of

hardware, software, and services adroitly positions

the company to help provide easy and seamless

authentication to its customers. And, in the long term,

making authentication available to anybody on a

platform benefits everybody on that platform.

iOS 13

exchangingemailswiththecorrectperson(andeven

seamlesslyencryptthosemessagesinthebargain).Or

ifyoucouldeasilyexchange,say,apassword-protected

noteorfilethatcouldonlybeopenedbytheintended

participant,withoutusershavingtohandlethe

cumbersomeprocessofexchangingapassword.

Certainly,authenticationsystemsalreadyexist,but

they’remostlytechnicalandunfriendly,whichmeans

they’renotthekindofthingthatgetsusedbythe

peoplewhoneedthemthemost.Apple’salreadytaken

steps in the right direction with things like end-to-end

encryptioniniMessage,butauthenticationissomething

thatoftengetsoverlooked.Thefirm’scombinationof

hardware,software,andservicesadroitlypositions

the companytohelpprovideeasyandseamless

authenticationtoitscustomers.And,inthelongterm,

makingauthenticationavailabletoanybodyona

platformbenefitseverybodyonthatplatform.

iOS 13