PROJECT TITAN COULD UNLOCK
NEW POSSIBILITIES
Apple Car is another avenue where health could
be revolutionized, with rumors and patent
leaks confirming Apple’s plans to build a self-
driving vehicle. As expected, information on
the project, codenamed Titan, has been scarce,
and conflicting reports have suggested that
the project has been pulled entirely. However,
insiders have confirmed that Project Titan is
alive and well, although the scope of Apple’s car
project is unknown. What we do know, however,
is that nearly 1.25 million people die in road
crashes each year, on average 3,287 deaths a
day. An additional 20-50 million are injured or
disabled through road traffic collisions every
year, demonstrating the danger of driving and
the opportunities for tech companies such as
Apple to reinvent the wheel - quite literally.
According to Mac Observer, Apple is working
on an intra-car communication system to
make its self-driving vehicles safer, with a
patent confirming plans for multiple chips
communicating with each other. Apple also
released a report earlier in the year to promote
the safety, privacy and security in the Apple
Car, offering a simplified view of equipment,
testing and driver requirements, and
confirming that the Apple Car would contain a
“sensing component [that] is able to determine
where the vehicle is located in the world and can
identify and track surrounding objects, such as
other vehicles, pedestrians, and bicyclists.” Until
we know more about the car, it’s impossible to
say that the project will change or save lives, but
it is clear that Apple wants to create vehicles that
build a “bubble of protection” and take actions