The Washington Post - USA (2022-04-10)

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B6 EZ BD THE WASHINGTON POST.SUNDAY, APRIL 10 , 2022


And: What is the purpose of shame? O’Neil
posits that shame is intended to change
others’ behavior. In situations where values
are agreed upon and violations are clear, she
finds that shaming nudges individuals to
abide by social norms. When O’Neil’s hus-
band walked around New York City maskless
during a spike in coronavirus transmission,
for instance, a dose of shaming by a passerby
got him forever after to mask up outside their
home.
But I wonder if O’Neil has gotten it right. If
shame is a mechanism for changing others’
choices, why do anti-vaxxers defy social
pressures or even legal mandates to get the
shot? Neighbors, strangers and politicians
have sent subtle — and overt — messages
shaming the choice to reject the needle.
O’Neil cites the Rev. Gabriel Salguero of
Orlando, who advised his congregation, “In
getting yourself vaccinated, you are helping
your neighbor.” He sermonized that those
who didn’t were failing their moral responsi-
bility to care for others. Despite hearing the
message, vaccine holdouts remained. So, is
shame an effective vehicle for social change,
even when it comes from someone you know
and trust? In my take, not always. Shaming
may not work in the case of these parishio-
ners, or more generally when it is leveled
against a group. You can deflect shame if you
don’t see the finger wagging at you personal-
ly.
Maybe shame is meant to bring awareness.
In Nigeria, O’Neil shares, the police’s Special
Anti-Robbery Squad (SARS) had a bad repu-

for the largely unregulated pharmaceutical
supplement industry of shaming those who
fear memory loss. She takes a historical look
at Lysol, and the company’s past calls for
women to douche with the product to avoid
being considered disgusting and encouraging
a husband’s infidelity. O’Neil also exposes
cafeteria staff in public schools who stamp
children’s hands when they cannot pay for
lunch. They do this, they believe, to encour-
age parents to top off accounts before the
ledgers are in the red.
These sad case studies do more than
chastise enterprises that seek to profit from
others’ suffering. O’Neil’s exposés also evoke
philosophical questions, including about the
definition of “shame.” Is it shame if one
individual embarrasses another in private, or
does it require others to see the embarrass-
ment? Can people without power shame
those with it?
O’Neil offers answers to these questions
and more, such as: How can people justify
shaming when it hurts others so much? She
suggests that shamers believe that others
could have made different choices. If shamers
think that people addicted to drugs and
alcohol could have chosen another lifestyle,
they do not have to accept the moral
responsibility to help. If shamers think that
those living without housing could find
shelter if they tried harder, they don’t feel
guilty when they ignore pleas for spare
change or when they vote to withhold
funding for social services and welfare pro-
grams.

the Senate Permanent Subcommittee on
Investigations to hold hearings into Back-
page’s activities.
But legal efforts to rein in Backpage ran up
against a surprising roadblock: the Commu-
nications Decency Act of 1996. Congress had
passed the CDA to protect children from
seeing pornography online. Under industry
pressure, the act included a provision that
shields Internet platforms from liability for
what others publish on their sites. The
Supreme Court struck down parts of the CDA
as violations of free speech — but left the
protections for Internet platforms, known as
Section 230. As legal complaints landed
Backpage in court, judges ruled repeatedly
that Section 230 freed the owners from
responsibility for the site’s sex ads.
The bulk of Krell’s book examines how her
team painstakingly gathered evidence and
wrote warrants to prove that Backpage was
not a neutral platform occasionally used by
nefarious traffickers, but was actively solicit-
ing and helping to create these illegal ads —
or as she writes, that the owners “knew their
website incited rape and torture and even
murder and that they didn’t care.”
Backpage.com had been launched by Mike
Lacey and James Larkin, owners of the New
Times chain of alt-weeklies, along with an
employee named Carl Ferrer. Its headquar-
ters were in Dallas. Working with authorities
in Texas and California, Krell got arrest
warrants for all three men. Ferrer was
arrested in Dallas on Oct. 6, 2016, and the

state. They shut down a chain of outlets that
advertised themselves as massage parlors
and lured women to the United States with
promises of legitimate jobs. But once the
women arrived, their passports were taken
away, and they were sold for sex. Separately,
Krell and her colleagues went after individu-
al men who lured miserable and often abused
teenagers away from their homes and put
them out for sale; the men controlled the
girls with the same kinds of coercive tech-
niques used in abusive relationships.
Krell discovered that the seemingly end-
less stream of abused girls and women had
something in common: Backpage.com.
Brothels posing as massage parlors adver-
tised through Backpage. Sex traffickers used
the website to sell girls, sometimes to more
than 10 men a night, and gangs used it to
move victims through illicit networks. “Back-
page made this much easier, more lucrative,
and more exploitive,” Krell writes. The web-
site was so entangled with traffickers, Krell
believed it was as guilty as the motel owner
she took down.
Others were arriving at similar conclu-
sions. Parents of trafficked girls sued the
website or pressured state legislators to
require Backpage to confirm the ages of
anyone for sale on the site. Groups that battle
sex trafficking, such as the National Center
for Missing and Exploited Children, the
Polaris Project, Shared Hope, and many
others, worked with government officials,
law enforcement and the media, prompting

Book World


TAKING DOWN
BACKPAGE
Fighting the
World’s
Largest Sex
Trafficker
By Maggy Krell
New York
University.
177 pp. $22.95

E.J. Graff is managing editor of The Monkey Cage
at The Washington Post. She has reported on
human trafficking in international adoptions for
Foreign Policy, Slate and The Post.

offices of Backpage were raided. Lacey and
Larkin turned themselves in to authorities in
Sacramento. Ferrer was transferred to Sacra-
mento, and after the three men spent a
weekend in prison, a California judge ruled
that they could not be charged because of
Section 230.
A devastated Krell dove into the evidence
seized in the Dallas raid and brought in a
forensic auditor to examine the movements
of Backpage’s money through various ac-
counts. Two days before Christmas in 2016,
she filed money laundering charges. In this
round, she and her colleagues got Ferrer to
plead guilty and become a cooperating wit-
ness against his former bosses in exchange
for a lighter sentence.
Separately, the Senate Permanent Subcom-
mittee on Investigations, whose members
included Sens. Rob Portman (R-Ohio), John
McCain (R-Ariz.) and Claire McCaskill
(D-Mo.), subpoenaed much of the same
evidence and more. When Backpage’s lawyers
refused to comply, the Supreme Court or-
dered them to hand over documents.
In April 2018, Ferrer pleaded guilty to
charges of money laundering and conspiracy
to facilitate prostitution, receiving a reduced
sentence of five years in exchange for testify-
ing against Lacey and Larkin. The Justice
Department then began prosecuting Lacey
and Larkin, who are still under house arrest
awaiting trial as their lawyers have delayed
proceedings. At the Senate subcommittee’s
recommendation, the FBI seized and shut
down Backpage.com. At the same time, in
early 2018, Congress acted on another of the
subcommittee’s recommendations and
passed a bill eliminating Section 230’s safe
harbor provision for sites that knowingly
facilitate sex trafficking, which President
Donald Trump signed into law in April 2018.
Of course, no one argues that the demise of
Backpage means the end of child sex traffick-
ing. In the years when the site was active,
reports of suspected child sex trafficking
climbed significantly. Since its demise, advo-
cates say the numbers have declined. People
who seek to exploit children can no longer do
so with one click. Their hunt is now harder
and must take place in murkier corners of the
Internet, which, it is hoped, discourages
some. Children and teens are still being
exploited and sold. But Krell and her fellow
crusaders are rightly proud of the strides
they’ve made in cracking down on this
scourge.

M


aggy Krell was a young prosecutor
driven by a desire to do good when, in
2004 , a scene in a Stockton, Calif.,
courtroom jolted her. Among her tasks that
day was to charge a group of zombie-eyed
teenage girls with prostitution. Reading the
police reports and booking information,
Krell was shocked by the girls’ circumstances
when they were rounded up in a late-night
arrest in a motel parking lot. The police
reports indicated that the girls had been
skimpily dressed — “short skirts, tank tops,
and heels” — in 30-degree weather. In court,
Krell writes in her book “Taking Down
Backpage: Fighting the World’s Largest Sex
Trafficker,” “they stared blankly into space
and looked numb and lifeless.” Krell couldn’t
see the justice in charging them. Instead, she
wondered, “Who was making money off their
misery?”
Krell turned her attention to the motel’s
owner and its manager. Realizing that the
motel was set up to profit from the girls’
exploitation, she and her office came up with
a way to prosecute not the girls, or the men
who bought their services or the individuals
who sold them, but the people who provided
the setting for the encounters. Krell charged
the motel owner and manager with conspira-
cy to commit prostitution and pimping —
essentially, owning and operating a brothel.
The motel shut down.
In “Taking Down Backpage,” Krell tells the
story of how that awakening led her to years
of fighting child sex trafficking — culminat-
ing in helping to shut down Backpage.com, a
website that made such sales easier and more
profitable. The motel case came the same
year that three men who ran a chain of
alternative-weekly newspapers launched
Backpage.com to compete with Craigslist for
erotic classified advertising. That type of
advertising had migrated to the Internet, and
because of the anonymity available online
these ads were increasingly used to sell sex
with underage girls and boys. When advo-
cates for the young victims demanded that
websites stop offering the ads, Craigslist
complied. But Backpage.com kept going —
and a loose coalition of nonprofits, govern-
ment offices, outraged parents and others
spent years working to shut it down. Krell
offers a thoughtful account of the exhaustive,
meticulous work, roller coaster ups and
downs, and careful collaboration she put into
the campaign to curb the sale of children for
sex.
After working for a few years as a county
prosecutor, Krell took a job with the Califor-
nia Department of Justice, where she pulled
together colleagues and persuaded bosses to
let them target sex traffickers throughout the

A prosecutor’s determined fight against sex tra∞cking and Backpage.com


CRIMINAL JUSTICE REVIEW BY E.J. GRAFF

CLIFF OWEN/ASSOCIATED PRESS

From left,
Backpage.com chief
executive Carl
Ferrer, former
owner James
Larkin, chief
operating officer
Andrew Padilla and
former owner
Michael Lacey are
sworn in at a Senate
hearing in January
2017 on the site’s
alleged role in sex
trafficking.

THE SHAME
MACHINE
Who Profits in
the New Age
of Humiliation
By Cathy O’Neil
Crown.
255 pp. $27

A protester outside
the Nigerian
Embassy in London
in October 2020
joins calls to “End
SARS” — Nigeria’s
Special Anti-
Robbery Squad, a
police unit known
for abuses. Author
Cathy O’Neil argues
that the campaign
against SARS was
designed to shame
Nigerian officials.

tation, as did the country’s leaders who
turned a blind eye to the group’s extrajudicial
killings, corruption, abuse, rape and extor-
tion. In the past five years, advocacy cam-
paigns demanded an end to SARS. Main-
stream media picked up footage showing its
officers tear-gassing protesters, shooting live
ammunition and using water cannons. A
SARS officer shot a young Nigerian man in
front of a hotel and drove off in the civilian’s
Lexus. This, and other acts of police violence,
led protesters to create hashtags unique to
the events. O’Neil says those hashtags were
acts of public shaming of the federal govern-
ment. But were they? Like O’Neil, I believe
that protesters were using the hashtags to
prompt international curiosity and concern
and change the situation. Did they think that
#EndSARS would make, for example, Niger-
ian President Muhammadu Buhari feel
ashamed? I doubt it. Change happened, yes.
But through shame, perhaps not.
I’m also not convinced that shame is
always intended for profit. Take the #MeToo
movement. The hashtag turned the target of
shame around: We could shame men, O’Neil
writes, and reclaim a power that had been
wielded against women. But were women
using that power for monetary or social gain?
I think not. Most people who added this
hashtag to their Twitter posts did not name
names and were not involved in litigation
against attackers. Instead, the motives be-
hind the trend were more likely compassion,
anger or opportunity for catharsis. Nonethe-
less, O’Neil’s reflections on #MeToo serve as a
reminder that collective action spurred by an
individual’s experience of shame can trans-
form social practices.
Beyond these points of contention, O’Neil
offers a provocative takeaway. She argues that
shame can serve as an indirect means for
growth. “Shame lurks,” she writes, “in re-
pressed thoughts and unspoken fear.” If we
confront “shame machines,” we will “be able
to dismantle them.” If we acknowledge that
mistakes happen, then experiencing shame
may encourage us to recognize when we’ve
transgressed, and if we can give ourselves and
others the latitude to change, we can ac-
knowledge it and apologize. We can then
move past shame to forgiveness. When we
talk about the ugly truths of our past offenses,
we can begin to redress injustice and unfair-
ness. Shame may be one tool, flawed and
dangerous as it is, that can shed light on dark
acts and catalyze real efforts to make change
happen.

I


remember one awful day in middle school
when I was sitting in front of a trombone
player during band rehearsal. With confu-
sion first and burning embarrassment next, I
felt the oil that musicians use to grease their
instruments ooze down my hair, neck and
face. In an act of imperious adolescent spite,
that trombone player had opened his bottle
and poured the oil on my head. I skipped
lunch to shower in the gym locker room. I
washed my hair three more times when I got
home. Still, it took a week for the soap to cut
the residue and for the caustic smell to seep
out of my pores. It took far longer for the
humiliation to fade.
In “The Shame Machine: Who Profits in the
New Age of Humiliation,” mathematician and
journalist Cathy O’Neil investigates the peo-
ple and institutions that benefit from creat-
ing and feeding private and public shame.
O’Neil begins her argument by recounting an
experience with a bodega owner who worked
against his own bottom line by shaming her.
The shopkeeper publicly questioned whether
O’Neil should be buying ingredients to bake
cookies, given the size of her body. She ended
up bringing home the flour, sugar, chocolate
chips and an unhealthy dose of disgrace.
“The Shame Machine” is not a diary of
O’Neil’s grief but instead a data-driven,
anecdote-fueled narrative of the multitude of
human experiences that are targets for ridi-
cule and others’ reward. She vividly portrays
the indignities of poverty, addiction, aging,
dementia and other conditions we all may
face but hope to avoid, and she shows how the
pain experienced by people with these afflic-
tions can be used for others’ financial and
social profits.
For example, she unearths how diet com-
panies erroneously substantiate their fraudu-
lent promises of body makeovers. She warns
about the psychological damage that could
come from programs like the Weight Watch-
ers offshoot Kurbo, which pairs children as
young as 8 with virtual diet coaches ready to
judge their caloric consumption. Likewise,
she illustrates the irony of “The Biggest
Loser,” a television show that mockingly
celebrates obese individuals’ efforts to lose
weight. “Why are we celebrating her body?”
one show host asked with fake concern on
BuzzFeed TV. It “isn’t going to be awesome if
she gets diabetes,” she offered, in a superficial
attempt to disguise her disdain and disgust.
Fat shaming, O’Neil argues, masquerades as
concern-trolling, giving unsympathetic out-
siders license to humiliate those with weight
struggles and gain attention for themselves.
O’Neil quantifies the booming profits that
come from ganging up on and calling out
individuals who deviate from socially pre-
scribed ideals. She probes the financial wins

How humiliation can be exploited for profit — o r for needed change


LEON NEAL/GETTY IMAGES

SOCIETY REVIEW BY EMILY BALCETIS

Emily Balcetis is the author of “Clearer, Closer,
Better: How Successful People See the World” and
an associate professor of psychology at New York
University.
Free download pdf