PowerPoint Presentation

A. DEPTH INTERVIEWS

6b. What interests women

Women are attracted a little more than men by

 Women’s own test drives (Five women and Kia)

 Easy to dirive, front seat suits woman’s size

 Automatic gears

 The trunk size, high sitting position, easy to load

”I would read this through, if I

were changing my car now...

they compare the different

models from a real user’s point

of view”

A GOOD CAR AD