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A. DEPTH INTERVIEWS


  1. Clear


 The reader wants to get the point at one glance
 Clarity = visually simple enough or balanced, in
order
 Clarity = little enough information
 However not too boring and evident, ”a
hundred times seen”

Valores Consult
http://www.semiotiikka.com

”The beetle is here almost like Audi TT, but
it’s still a cute beetle, good-looking.”

”So polished and trendy dust caps and all kinds
of extras in the visage, this is appealing to young
folks, for sure”

A GOOD CAR AD


”Somehow messy, you don’t figure out, there’s
too many things around the car”


76%


86%

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