• What actually impacts the reader in the content or
  appearance of an advertisement?


• FIPP wanted to find out what makes the reader stop
  at an ad, be pleased with it and remember the ad.


• We well know the attention values and reading
  values of ads, but we don’t really know why exactly
  these ads get such good values.


• A new kind of semiotic-qualitative research found
  out the secret of the best car ads in magazines in
  Finland.

What makes the best ads best in cars

Valores Consult

http://www.semiotiikka.com