11a. Strengthens the brand
The public has strong and prejudiced images
of brands
You have to be able to dismantle the
prejudices and change them when needed
Bolder, more different advertising (especially
new brands such as Kia, Hyundai, Dacia and
image-burdened brands as Skoda used to be)”Skoda is a reaaly good car nowadays, and their
advertising is good, too. Car is there nice and neat but
there’s something else to look at, too. You get a quality
feeling of the ad.””Seat uded top have a lopusy image, but I’ve heard that
the motor and the parts are same as Volkswagen, so
suppose it’s an ok car now...”A GOOD CAR AD A. DEPTH INTERVIEWS^
”At least this tries to say that the car is sporty.”92%