Semiotic analysis of car advertising

Valores Consult

http://www.semiotiikka.com

1. Strong, contrasted colours


2. Stylish, classy colours


3. Soft, natural colours


4. ’Trendy colours’
   5a. Centralised lay-out
   5b. Typographies


5. Status stories, myth of Success


6. Myth of the Golden Calf


7. Travel stories and the myth of Freedom


8. Every-day stories


9. Pet stories and the myth of Cute creature


10. The brand myths

B. SEMIOOTTINEN

ANALYYSI