- Strong, contrasted colours
- Red
Raise the pulse, stir up adrenaline
Fastness, power, motion
Dynamic, active, spontaneous
Greed for power, challenging others
As metallic, glossy just emphasizes these
qualities
As a bright shade: happy, childish, play
ASSOCIATIONS:
”The Red Devil”
”Speedy and young”
”My toy”MESSAGES OF CAR ADS B. SEMIOTIC ANALYSIS