PowerPoint Presentation

(ff) #1

  1. Status stories,


myth of Success


 Car is associated with other elements of status: high
design, architecture, diamonds, bling-bling, red
carpet, shine, luxury materials
 Expensive price and luxury decoration
communicate success and high status
 Image that to be successful you need a fine car

MESSAGES OF CAR ADS (^) B. SEMIOTIC ANALYSIS

Free download pdf