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  1. Myth of the Golden Calf


 Car is utterl polished and perfercted, shiny , standing
out alone
 Backgorund is sparkling gold, silver and spotlights
 The car is an admired and ”worshipped god” for which
you are ready to sacrifice so much
 Car is ’larger than life’

Valores Consult
http://www.semiotiikka.com

MESSAGES OF CAR ADS B. SEMIOTIC ANALYSIS

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