- A car is not enough. You have to have STORY or
TECHNICS or both. - TECHINCAL INFO speaks more to men.
- STORIES speak more to women. The car has to be
present in the story and picture, too. - BRAND has to STAND OUT. Should not be mixed up with
other brands. Brand has to be remembered. - Advertising has to be UNIQUE and RECOGNIZABLE, for
there are so many car brands in competition. - Strong MYTHS and STORIES create genuine, memorable
advertising. - CLEAR lay-out, not too much of stuff around, but
enough information. - CAR and the car BRAND have to be BIG ENOUGH and
easy to see.
SUMMARY
Valores Consult
http://www.semiotiikka.comCAR ADVERTISING RESEARCH