right in the mix for the World Championship
and their track rivals are focusing on heading to
the gym, getting to bed early, the RX Cartel are
plotting their next move against the boredom of
the industry.
“I love that nobody knows our next move!”
Liam stated. “They just don’t know how to react
to what we’re doing and I’m all about that – I
think they think we have this strategy and to an
extent we do, we don’t want to be boring C*unts.
I mean just look at the way everyone dresses, it’s
the same old, cap, shades, flat peak, polo with
partners all over it, well we thought f#ck that,
we’re going to look so against that and we rocked
up to our first press conference in full Peaky
Blinder uniform. I loved it, I mean I’m a massive
fan of the show anyway and there is a bit of me
that thinks I’d be like that in days gone by (not the
illegal bits just in-case I’m incriminating myself ).”
Liam laughs.
The banter is just as savage as the boy’s dress
code. It doesn’t just stay in the team awning
between the drivers but spills out onto the social
media channels with the fans lapping up the
comments that some racers would only dream
of saying, let alone post for the World to see. One
thing we did notice was the messages from other
sporting stars and pop stars – not delivering
the traditional ‘Good Luck’ video messages, but
actually saying “f#ck the Cartel”
“In the first race of the season, Abu Dhabi,
I really misjudged my laps. I thought the race
was over and kept our finishing line, this took
me directly into the side of Timmy Hansen and
writing off his weekend and landing me with a
repair bill that was over 80k. We knew that all
season the teams would use that mistake against
me and the team – so we hit it right on in our
own style. Petter Solberg, is so well known and
I’ve been able to do a pretty good impression of
him for some time, so we thought why not bring
him into the team as a character, Peter Sulberg.
“Andreas goes on “I mean at first we thought
Petter might be pissed at us for Peter, but we
don’t say anything he wouldn’t tell us and all we
are doing is giving the critique our haters would
say we have done wrong anyway. So, after round
one all the teams tried to banter us back, but we
had already beaten them to the punch with Peter
and he has since become a star of his own. In
Spa, we had Petter come along to the race, just
because he and his team aren’t in the mix this
season, we thought it would be cool to be the
team that brought back one of the biggest names
in the sport and then Petter got to meet Peter.
Check out the Instagram to see what happened,
I’m not going to give away the action and we also
want the views, I’m not even going to lie!”
Liam adds “With Bert at the center of the
internet chat, everyone was speculating the cost
of the damage, we had fans start Go-Fund me
pages, but the other teams used that to give us
some shit, so In Barcelona we dropped a video
and dubbed it Mo Money, Mo Problems – it
wasn’t’ about anything but a bit of Ain’t Care
from our side. We had Money guns, Monster
Girls, it was more like a Migo’s video than a
race report. To be honest most of the videos
we produce are trying to give people an insight
into the racing. However, If you want to see the
results, watch the race. But if you want a storyline
with the race results, then that’s what we want to
bring to our fans.”
After their first race of the season, the team
produced a race report that was more Tarantino
mini-movie that had Liam looking like some
badass Desperado. At the next race, Andreas was
called in and given an official warning for images
from the shoot – the makeup artist had done a
better job than expected and the cryptic social
posts didn’t play well to the sporting Governing
body.
“It was a surprise to get the warning, I mean
we thought we are doing something that is souniqueandbringsfreshfanstomotorsport,but
thesportstillhasa lota traditionalpeoplein
themixandtheydon’tgetit.”ExplainsAndreas
“Ourmainpartner,MonsterEnergy,evenhosted
thevideo,soreallywedidn’tevenreallypushit,
butyouknowwhenyoutrytobedifferentyou
needtobreakdownboundaries,we’resorry,not
sorry”.
Whiletheoldguardofmotorsportdoesn’t
loveit,thenewgenerationofMotorsportfans
can’tgetenough.Theteamhasexplodedon
Instagramastheirfavoredplatformofchoice
andthefansarethekeyforthedriversandthe
hashtag#KeepItCartelisthedigitalwarcryfrom
theterracesofthenewgeneration.Evensporting
starsandpopstarshavejoinedthechimeofthe
Cartel,wenoticedFMXriderssuchas,Nitro
Games,Bilkodropvideo’ssayinghewouldn’t
messwiththeCartel,Boyzone’s,ShaneLynch
claiminghisbadinfluencewasfromtheRX
CartelandUFCfighterEmilMeeksaying“F#ck
themboys.”
“Thefansareawesome!Bert(Andreas)has
alwayshada strongfollowingandnowwe’re
growinga newteambase.We’vehadfanscreate
ourcarsonForza,wraptheircarslikeours,dress
likePeakyBlinderstoreplicatetheteamwear.“I love
that
nobody
knows
our next
move!”
RX Cartel