Apple Magazine - USA (2019-09-06)

(Antfer) #1

Stones to release exclusive music for Apple -
and change the way we consume music. Fast
forward to the iPod, which birthed the iPhone,
and we’re back to 2019, where every song from
every artist we’ve ever listened to is available
to stream via Apple Music until our heart’s
content and our ears ring - with a few notable
exceptions, of course.


The streaming industry has undoubtedly
changed the way we consume content. Rather
than queuing up for the latest Lady Gaga
album at Walmart or Target, we pre-add the
album to our Apple Music libraries months
before it launches - and receive a notification
as soon as we can listen. And the same is
happening in home entertainment. According
to a recent report, the cable industry is losing
a record 14,000 subscribers every day in the
United States as consumers turn to the likes of
Amazon Prime and Netflix for their movies and
television fix - a cheaper alternative.


APPLE TV+


Launching fall, Apple TV+ is Apple’s attempt
at capturing a slice of the growing streaming
market, where Netflix, Amazon, and Hulu
dominate. Apple has reportedly spent more
than $6 billion on original content for the
launch of the new service, which is nothing
compared to Netflix, who’ll spend more
than $15 billion before the year is out on
original programming.


Apple TV+ is expected to be priced at $9.99
per month and feature a bunch of new shows
starring the likes of Reese Witherspoon, Jennifer
Aniston, and Steve Carell, whose The Morning

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