MENTORS Magazine

24 | MENTORS MAGAZINE | EDITION 1

For the past 20 years, we’ve worked with a

wide range of companies and organizations

all over the world, including a number of

Fortune 20 companies. We’ve noticed a

growing sense of dissatisfaction, and the de-

sire of both leaders and employees at all lev-

els to find greater meaning and impact in

their work. As we begin 2019, this wide-

spread hunger for a new sense of fulfillment

in our work and the need for transformation

to meet the challenges that constant change

bring is more prevalent than ever. With this

in mind, we offer a step-by-step path to fill-

ing this void with a new sense of shared pur-

pose and value.

The purpose of transformation

Old into new: In 2019, we need to transition

more than ever from the Old Story of Profit

First to the New Story of Purpose, which is

made possible by a three-part path, which

we call Working The Future! Today:

1. Purpose: Why? —your destiny.


2. Place: Who? —your destination.


3. Practice: How? —your journey.

To pull all this together with a clear view of

the path forward, we explore foundational

thoughts on perennially popular corporate

topics: collaboration, innovation, and trans-

formation—all of which are about creating a

better today and tomorrow.

The Old Story of Profit First is dying, and

there is nothing to replace it. What we des-

Why Your Brand Must Transform to Stay

Relevant—And How To Do It

————————————————————————————————— BY WHITNEY VOSBURGH ————————————————————————————————

Editor’s Note: The following is an excerpt from “WORK THE FUTURE! TODAY 2019 POCKET

PAL: A faster path to purpose, passion and profit,” available on Amazon.