MENTORS Magazine

28 | MENTORS MAGAZINE | EDITION 1

called differentiation and has as a goal of the

development of the individual or organiza-

tional personality, the discovery, and ac-

ceptance of one’s true purpose. The path is

often summarized as having seven distinct,

but overlapping, stages.

The brand new path to purpose: Now, we

are at a point in our journey where we need

to look at just how we’re supposed to be

able to make this transition to purposeful

and sustainable transformation. Use this sev-

en-step path to guide you and your organiza-

tion through this transition.

Below you’ll find the steps in the order you’ll

take them. For each step, you’ll see the

name of the state associated with that step,

the quality you should be experiencing dur-

ing that particular stage of transition, and

the activity you’ll associate with that step.

7 Steps: The purpose path

Step 1. Initiation: Recognizing the Real

World

Socialization : Looking from outside to inside.

Brand focus: Your focus is on your brand.

Brand development (activity): Awareness

that something is missing and time is pass-

ing. You move to get something you need.

You begin seeking answers to nagging ques-