30 | MENTORS MAGAZINE | EDITION 1
Call to Action for a Brand New
WorldHumans change at the speed of snails, but
everything around us changes quickly and all
the time, with ever greater velocity, impact,
and complexity. We all need a flexible newframework. We call this contextual re-
imagination. If you want to grow or keep
growing your brand, you need to keep it new
and stay focused on your shared purpose
and value, while embracing change and pos-
sibility, and driven by continuous renewal
through collaboration, innovation, and trans-
formation.WHITNEY VOSBURGH is co-author of the two WORK
THE FUTURE! TODAY books, and co-founder of the
company of the same name, which is a social venture
offering vision, leadership and solutions for maximiz-
ing personal, organizational, and societal potential. He
is also co-founder of Brand New Purpose LLC, a brand
transformation consultancy that creates purpose-
built, value-driven opportunities for leaders and or-
ganizations of all sizes. As an interim Fortune 20 Chief
Marketing Officer, Whitney has guided over $20 billion in value creation. His expertise has
been featured in four books on the Future of Work, including a bestseller by Dan Pink. Whit-
ney’s work is featured in numerous media outlets including ABC, BBC, Conscious Company,
Newsweek, Time, US News & World Report, Venture, and The Wall Street Journal. As an au-
thor, speaker and workshop leader, Whitney always asks, “Why?” — and then creates actiona-
ble clarity by turning complexity into simplicity. His purpose is to elevate people, organiza-
tions, and communities to a brand new sense of purpose, possibility, and plenty. Whitney fo-
cuses on inspiring and leading short-term innovations and long-term transformations, so we
can share our gifts and passions with the world to make a lasting difference. Whitney graduat-
ed with a M.A. in Religious Leadership for Social Change from the Graduate Theological Union
in Berkeley, and with a B.F.A. in Communication Design from Parsons School of Design in New
York. He has a world of experience — having lived, studied, and worked all over Europe, Asia,
and America — and brings this all together both in his work, writing, speaking and art.
http://www.workthefuture.today LinkedIn: @WhitneyVosburgh Twitter: brandguru