MENTORS MAGAZINE | EDITION 1 | 43
to be part of an environ-
ment that genuinely con-
nects them to other people,
the community, and the
world.Invite all generations to par-
ticipate in your research,
surveys and organization’sboard meetings and events.
Ask them to idea-share or
crowd-source, so their top-
ics get heard.There is never a one-size-fits- all approach to designing
the perfect team member
experience. But, we are
closer to finding impactful
solutions when aim for the
middle of the Venn (or in
this case, Gen[eration]) dia-
gram. Identifying the center
of your workforce genera-
tional diagram is key to un-
derstanding how everyone
can relate and succeed to-
gether.In an industry dominated by forward-thinking women,
Christine Erickson stands out with her phenomenal lead-
ership skills and proven ability to pilot a creative brand.
As Senior Vice President, U.S. Event Solutions at BCD
Meetings & Events, she heads a team of 75 event special-
ists with expertise in planning, procurement, creative de-
sign, business development and operations – all serving
customers globally. Annually, her team produces 300+
events across the globe, stemming from the U.S. market,
with a portfolio of incentive programs, product launches,
national and global sales meetings as well as high profile
marquee events conducted by organizations.Erickson’s passion to help clients improve their businesses through creative and innovative
events has been honed over 27 years in the hospitality, travel and performance improve-
ment industries. Her diverse background lends itself to progressing within the fast-evolving
meetings and events industry. She began her career in planning operations, traveling the
globe 260 days a year as a senior trip director executing programs. Moving into business
development and sales, she worked closely with Fortune 100 customers in multiple verti-
cals, understanding what is necessary for a business to be successful and how those needs
can be supported with various expertise and services.
In 2019, she was recognized by the Meeting Magazine in their "Top Influential Women in
the Meetings Industry".
BCD Meetings & Events: http://www.bcdme.com Facebook Page: @bcdmeetingsandevents
Twitter: @bcdme LinkedIn Page: @bcdme