MENTORS MAGAZINE | EDITION 1 | 85
year in my business and my purpose and
my ideal client. So, I don't have to really use
my gut as much, because I used my gut to
create a plan that I know is in line. And
there are just sometimes when I get those
people asking me to do things, where I am
not able to see my vision board and I go
'god I don't know if that like fit’s right' and
then I am able to just come home and easi-
ly just gage that and go now I know why.' I
know why because it is really not going to
guide me here.
Or it’s going to use my time over here that
is not going to be really helpful in a way
that I want to accomplish this year, so
hopefully that answers that.
Neil: Yeh well it’s your personal opinion, is-
n't it, but I was reading something the oth-
er day about this and scientists now have
discovered that it is more than about just
your brain, there is actually something real
about gut feeling. I'm not going to try and
explain it anymore but it was something
that Daniel Goldman talked about, on
LinkedIn the other day and it’s really inter-
esting getting to understand all of that.
Neil: How do you try to keep up with
change?
Dana Malstaff: Yes, it’s happening, change
is happening every single day. I think in our
businesses and I am not the first one to say
this but if you are riding the wave of things
you have done in the past, without recog-nising how you will need to alter according
to the way things are changing, especially
now, as technology and the millennials are
becoming, the people are becoming the
purchasers now, you will fall behind. So,
change is absolutely a huge reality in busi-
ness and I was saying the other day that it
is funny, when you do research to write a
book, they tell you to look at what is out in
the market. You know, is it a saturated top-
ic, you know, all those kinds of things. But
you only have to look five years. Anything
that was written more than five years ago
becomes irrelevant. So, if you wrote a book
that is on an almost exact topic of some-
thing that was written six years ago, and
you are looking to get it published, they
would not pull that old book in as a reason
to say no. It’s no longer relevant, and I love
that, that totally puts into perspective
when you are thinking about your business,
is thinking about how do I stay relevant?
And I think that is the big thing with
change, is how do I stay relevant in my kids’
lives? How do I stay relevant in keeping my-
self healthy and the tools I have to do that
and the beautiful part about change is that
it actually creates opportunity for you. Be-
cause if you stay stagnant, then you are
missing out on potential things that could
make your life easier, that could help you
grow.
Like for instance, I was trying to use a par-
ticular project management tool, and I was