MENTORS MAGAZINE | EDITION 1 | 87
basically this idea, that there are five ways
that we feel loved and that means that we
feel valued because when we feel valued,
that is when we feel love. And you were
talking about culture, culture is all about
helping people to feel loved and valued and
that you care. And when they feel that way,
they trust you, and when they trust you,
they pay you. You know it’s this nice cycle,
but it starts with understanding how they
needed to be loved and valued. This book
gives you five ways that we feel love, and it
actually has an assessment you can take
that you can see how you feel love. Like,
what does that look like for you? And so,
what is great is that you can start using the
questions in there, to look at your target
audience, and see how would they answer
this question, and it helps you build tools
that are more useful for them, helps you
communicate to them and provide them
with things that are meaningful. So, for in-
stance, you might have a group of people
that really, that they love to receive gifts. So
I have a community where my clients like
valentine’s day, I am making valentines gifts
for all of my clients because my clientele
will really feel valued in that way.
You know, maybe you have someone who
wants to be verbally celebrated and that is
kind of how they feel valued and you are
doing that with your clients. And so I think
this book seems like it’s not for business
but I am telling you, five love languages -
read it and just totally get to know it be-cause it will help every relationship in your
life.
Neil: What one thing would you do with
your business if you knew that you could
not fail?
Dana Malstaff: I think it’s funny, I think I
have that mentality every day. There is no
failing, there is only learning. I think that
sounds like a Yoda phrase. But I think that if
I knew I could not fail, like almost as if I
knew that everything was just going to hap-
pen the way I hadn't thought it would hap-
pen, which is of course never how it actual-
ly works out, but I think that I would have
an empire, you know, ha ha ha.
Neil: Why not ha ha ha.
Dana Malstaff: Why not you know, I have
an empire and I have a raving community of
massive amounts of boss moms around the
world that are you know starting business
and doing there sort of side hustles and
growing things in a way that is amazing,
and I would have a family situation where
my husband is and this is what I am build-
ing my business towards anyway, where my
husband is able to quit his job so that he
can really start to figure out what his true
passion and purpose is, like he gave me the
space to do, and create an environment or
have an environment where we can go for a
month and go and spend it on a ranch with
my family while also making money in my
business. I would have a non-for-profit
business that helps create resources for