88 | MENTORS MAGAZINE | EDITION 1
moms that want to start a business but can-
not afford to get day care or child care or
business coaching and give them those re-
sources so that they can have that space to
grow a business, because we have so many
beautiful minds that may be don't have the
resources to do that, so yes it would be an
empire that would be supportive and use-
ful, while also helping me live the lifestyle
that I would love to live. And yes, that is
what I would love to do.Neil: I think maybe you have to have a
movement to create an empire and I think
you have already got that haven't you?Dana Malstaff: Well we are starting, yes we
are starting. We are well on our way, I am.
One of my favourite people is Melissa Cas-
sera and she talks about what she calls the
swirl effect, which is basically she helped
you write copy that infuses your personality
and your business. But she talks about this
idea of a movement, and she talks about
the idea of pulling people on this journey
and everything with you. And she talks
about sharing your content and everything,
and I love the way she inspires me always
to create a movement that is powerful and
get people excited about it, and so I feel like
we are getting there. It will take time, but
everything takes time.
Neil: What skill if you were excellent at it,
would help you the most to double your
business?Dana Malstaff: I think automation is some-
thing that I am working on a lot. This year
is... once you figure out, you know it is hard
to automate, when you are still figuring
things out, but now that I have got a good
established business. So I say that when I
had my son I was building my business and
when I had my daughter I was growing a
business. And so, when you are at that
point when you are ready to grow, it is all
about the automation. So, part of the coach
that I have now and what she is really help-
ing me do is create that automation so that
a lot of things run on their own and a lot of
the way that I approach different things in
my business, become really systematic. And
by doing that, it frees up my mental capaci-
ty to be creative in the really impactful and
powerful areas that will then exponentially
allow me to grow my business to the next
level.
Neil: In five years from now, if a well know
business publication was publishing an arti-
cle on your business after talking to your
customers and suppliers, what would you
like it to say?
Dana Malstaff: well I would love it to say
Dana Malstaff, the Boss Mom movement
sensation with her multiple boss mom best-
selling series, we could not catch her to in-
terview her because she is off spending
Christmas in Paris with her family. But she
will be doing her 'always booked boss mom
retreat' in San Diego in the winter and is
out in her community, because of the busi-