spring 2017 EVENTS
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to think big and aim high. âCareers
donât often happen overnightâ he
says âso donât wait for things to
come to you. Make your own luck
by getting out there and showing
people your workâ he advised.
For Bruno Maag OFFSET
provided a timely reminder of
the power of motion design.
âI very much enjoyed the number
of motion design contributions
ranging from blockbuster movie
sequences to Danger Mouseâ
he recalls. âSeeing and hearing
about it in a more isolated fashion
reminded me how powerful it can
be when employed correctly.â
He came away from the
conference armed with resolve
to use motion as a tool to further
engage with his audiences when
heâs talking about typography.
âIt will allow me to emphasise a
point Iâm trying to make or illustrate
a specific subject more interactively.
Motion can be used very effectively
when itâs juxtaposed with static
imageryâ he explains.
Like Anderson Maag also picked
up on the conferenceâs human
theme. âLorna Ross from the agency
Fjord stood out for meâ he says.
ââExtreme experiencesâ was a term
she used to describe the fact that
you canât rely on your assumptions
when it comes to what people
experience. Instead you have to
immerse yourself in their world
to understand things from their
perspectiveâ he continues.
For Anderson humanness also
means knowing what you want to
personally achieve as a designer.
âThe resounding takeaway seemed
to be: âJust do youââ she says.
âDonât try to shoehorn your creative
ambitions into someone elseâs
career style expectations or goals.
The question isnât: âHow can I fit in?â
The real question is: âWhat unique
thing can I contribute?ââ
WhatâS on
ING Creative Festival 2017
Dubai UAE
13â15 April
http://www.ingcreatives.com
Speakers from Pixar Disney
Google Behance National
Geographic and more join the
likes of Design Mattersâ Debbie
Millman and Hvass&Hannibalâs
Nan Na Hvass in Dubai for
ING Creative Festival in April.
The three-day conference
also offers a wide range of
workshops from lettering with
Gemma OâBrien to storytelling
with Pixarâs Andrew Gordon.
D&AD Festival
London UK
25â27 April
http://www.dandad.org
Back for a second year D&ADâs
sprawling festival will celebrate
creative excellence across
a dizzying variety of outlets.
Talks from leading creatives
such as Piera Luisa Gelardi
and Zane Lowe will occur
alongside insights from the
D&AD Professional Awards
judges an exhibition of
more than 26000 pieces
of work fringe events
workshops and parties.
TYPO Berlin
Berlin Germany
25â27 May
http://www.typotalks.com/berlin
Themed âwanderlustâ this
yearâs TYPO Berlin will focus
on âmethodological agilityâ and
aims to facilitate a rethinking
in how we leave our comfort
zones and embrace the joy
of change. Talks will take place
across five stages at arts venue
House of World Cultures and
speakers include Jonathan
Ford Rejane Dal Bello Oliver
Jeffers Hortâs Eike König
and Erik Spiekermann.
EVENTS
Clockwise
from far left:
Bruno Maag
talking deadline
drama on the
second stage;
attendees at
OFFSET; this
yearâs branding;
Kelli Anderson on
the main stage; a
packed audience
in the Bord Gáis
Energy Theatre.
Careers donât often happen overnight
so donât wait for things to come to you.
Make your own luck by getting out
there and showing people your work
Rod Hunt freelance illustrator