Computer Arts

spring 2017 Design matters

computerarts.creativebloq.com

DISCUSSION

TWEET @COMPUTERARTS OR fIND US ON fACEbOOk

GREIG ANDERSON

Creative director Freytag Anderson

http://www.freytaganderson.com

LAURA PRIM

Graphic designer and typographer

http://www.lauraprim.ch

“At a first interview after graduation

I was given some solid advice regarding

my rather large A2 folio. The first

was to chuck most of it away. In my

inexperience I had tried to pad it out

with just about every project I had ever

undertaken; they basically suggested

that I keep four or five key projects that

showed my best work and ditch the

rest. There aren’t many people lugging

portfolio cases around these days

but a succinct ruthless edit of your

portfolio PDF is a must. Keep it clean

lean and show the best of what you

can do. If you are lacking some work

in a particular area then identity a

problem and create a brief yourself.”

“A couple of years ago I designed an

exhibition poster for a Swiss museum

called Tina Modotti: Emigrant

Photographer Revolutionary. The

poster was representative of Tina

Modotti’s personality and her work.

However because of the naked female

body the local authorities decided

that it wasn’t to be displayed in public.

Then the press got wind of the issue

the decision to ban it was met with

incomprehension by the public

and the exhibition turned out to be

a great success. This was the most

public piece of criticism I’ve ever

received. It strengthened my resolution

not to let my work be influenced

by values I don’t share.”

What’s the best piece of constructive

criticism you’ve ever been given

on your portfolio?

ANThONy bURRILL

Freelance graphic artist

http://www.anthonyburrill.com

“I spent far too long working on my

portfolio after I graduated. In truth

I was putting off the inevitable day

when I had to show it to someone in

order to get a job. It was only when

I started to go and see people with

it that I realised the actual portfolio

wasn’t that important. Graduate work

always looks like graduate work it’s

only when you start building up real

commercial projects that your skills

can be judged properly. It’s important

to have a decent portfolio but it’s

not an end in itself. It’s a calling card

that gives an impression of who

you are and the work you show

should reflect your personality.”

@CHRISKoEnS

Edit. My collection of work

was getting too large – I was

reminded to edit down to

just the best pieces.

KAIquE AMoRIM

I gave myself the following

advice: Stop changing the

layout and don’t even try

to code – there’s no way

back. Since you know little

about coding you’ll be

redesigning forever.

DAnIEl SAnToS

Don’t put your best or

favourite works in your

portfolio just to show

off your skills. The stories

about your work are

what really matters.

@KSquAREG

Imagine your sample

portfolio work to be the

live work and then

look at it from the

client’s perspective.

@ColIn_MovECRAFT

Build your portfolio for

the job you want not

the ones you’ve had.

Photogra

Phy

: Iona Wolff