Computer Arts

spring 2017 SHOWCASE

computerarts.creativebloq.com

hand-drawn
ConneCtions

The b oy Who Fell anD The Man
Who p ickeD hiM up again
by Hanne Berkaak
http://www.hanne-berkaak.squarespace.com

Oslo-based illustrator and animator
Hanne Berkaak recently brought her
warm tactile illustration style to a
sensitive short film about self-harm
for RVTS Sør a psychological trauma
resource centre in Norway. “The client
wanted a film that would help teachers
psychologists doctors and other
professionals who meet young people
in crisis to understand that if you really
want to help you must be willing to
take a risk” explains Berkaak.
“I felt that a hand-drawn style with
a thick textured brush would help make
the drawings feel less ‘perfect’ and suit
the sensitive nature of the narrative.
I used muted colours so the red line
[a spiderweb representing cut marks]
would stand out” she says.

un W oMen egypT ca Mpaign
by DDB Dubai and IC4Design
http://www.ic4design.com

Ad agency DDB Dubai collaborated with
Japanese illustration duo IC4Design to
create a three-part series of illustrations
highlighting the gender divide at work in
Egypt. Produced for UN Women Egypt
the three print ads show meticulously
detailed environments across three
up-and-coming Egyptian industries –
technology politics and science – with
each ad displaying the campaign’s
message that it shouldn’t be this hard
to find women in each workplace.
“By challenging the reader to actually
spend time looking for the women we
wanted to prove our point” explains Firas
Medrows executive creative director DDB
Dubai. “We needed to find someone who
could really bring to life these elaborate
ads in a beautiful yet lighthearted way.
And we found the perfect match with
IC4Design from Japan.”

where’s the woman?