SHOWCASE spring 2017
computerarts.creativebloq.comChanging direCtion
Tyson logo
by Brand Union
http://www.brandunion.com
Manufactured food company Tyson Foods
debuted its new logo at the end of February.
Designed by Brand Union the new logo swaps
its previous bright yellow and orange brand
colours for a more corporate deep blue while
the monogram uses the recognisable arrow
of a weathervane to represent âFâ for Foods.
âThe weathervane is a farmerâs compass.
It signals directionâ explains design director
Stephanie Landry. âTyson Foods needed to
represent legacy and advancement. The identity
had to be rooted in their history as an agricultural
pioneer while setting the stage for their future
as a modern food company. Our monogram
speaks to both the direction of the company
- focused on the future raising expectations â
and its strong family rootsâ she continues.