Computer Arts

computerarts.creativebloq.com

spring 2017^ pOrTFOLiO advice^

Top left: ustwo

worked with type

foundry Dalton maag

to redesign its site

and develop a new

format to purchase

and license fonts.

Left and above:

For lush cosmetics

ustwo created a

responsive retail

experience and a new

service lush Kitchen

which handmakes

fresh cosmetics daily.

senior product designer at ustwo rosie ferris has noticed that

as her career has developed the way she’s tackled her portfolio

has changed too. “Most recently i’ve started adding more ‘meta’

content around my projects” she explains. “That means not just

showing the final work itself but telling the story of the project

process sharing the original brief and making sure i explain

what my role was and how i made decisions.”

Ferris has always had multiple versions of her portfolio which

enables her to tailor her work to different audiences. “For one

job you’re likely to have multiple interviews and it’s important

to show the right kind of work to the right people” she says. “In

some cases they might request something specific like a deep

dive on a particular project so it’s good to keep notes on your

process and the journey of the project even if you don’t put all

of it in every version of your portfolio.”

That multiplicity of approaches even applies within a single

interview she adds. “Sometimes interviewers will ask to see

projects you might not have expected them to be interested

in. I’ve found it useful to start by summarising the portfolio

I’ve prepared and if there are any projects they’re particularly

interested in I can prioritise the order of the presentation.

“Also if there’s time at the end of a portfolio presentation

to share more work I make sure to have a long PDF with my

full portfolio so I can show more of a type of work if needed.”

why one isn’T enough

uSTwo’S RoSIe FeRRIS ARgueS why mulTIPle

PoRTFolIoS cAn helP you TAIloR youR woRk