computerarts.creativebloq.com
spring 2017^ pOrTFOLiO advice^
Top left: ustwo
worked with type
foundry Dalton maag
to redesign its site
and develop a new
format to purchase
and license fonts.
Left and above:
For lush cosmetics
ustwo created a
responsive retail
experience and a new
service lush Kitchen
which handmakes
fresh cosmetics daily.
senior product designer at ustwo rosie ferris has noticed that
as her career has developed the way sheâs tackled her portfolio
has changed too. âMost recently iâve started adding more âmetaâ
content around my projectsâ she explains. âThat means not just
showing the final work itself but telling the story of the project
process sharing the original brief and making sure i explain
what my role was and how i made decisions.â
Ferris has always had multiple versions of her portfolio which
enables her to tailor her work to different audiences. âFor one
job youâre likely to have multiple interviews and itâs important
to show the right kind of work to the right peopleâ she says. âIn
some cases they might request something specific like a deep
dive on a particular project so itâs good to keep notes on your
process and the journey of the project even if you donât put all
of it in every version of your portfolio.â
That multiplicity of approaches even applies within a single
interview she adds. âSometimes interviewers will ask to see
projects you might not have expected them to be interested
in. Iâve found it useful to start by summarising the portfolio
Iâve prepared and if there are any projects theyâre particularly
interested in I can prioritise the order of the presentation.
âAlso if thereâs time at the end of a portfolio presentation
to share more work I make sure to have a long PDF with my
full portfolio so I can show more of a type of work if needed.â
why one isnâT enough
uSTwoâS RoSIe FeRRIS ARgueS why mulTIPle
PoRTFolIoS cAn helP you TAIloR youR woRk