Computer Arts

Helmi: Bugatti

D&AD nEW BLOOD CArEEr ADViCE

computerarts.creativebloq.com

spring 2017

PART 1 Fear and

confidence often go hand

in hand. part one revealed

why the fear of doing

something bold is often

essential for creativity.

PART 2 in the second

part we examined why

fulfilling a design brief is

about understanding your

audience and how it’s like

meeting a new person.

PART 3 part three

saw us explore the

importance of discovering

your career goals and

purpose and how these

relate to making money.

PART 4 transforming

your digital ideas into

captivating solutions was

our topic for part four with

the goal of becoming more

interesting than Netflix.

PART 5 last issue we

examined how to get the

most out of a mentor in

eight simple steps. spoiler:

mentoring is not just a

one-way process.

FEATURED WORK
these images show past winning
and shortlisted entries of the
D&aD Next awards which
discover and showcase the
world’s best rising photographers
and directors. the shortlist and
winners of the 2017 awards will
be announced at london’s D&aD
Festival on 25 april 2017.

HOW TO

bE mORE

PRODUcTiVE

TOm mANNiNG

D&AD NEW bLOOD

TRUSTEE 2016

Tom is carpeing all the

diems. Attempting not

to make advertising

as a junior creative at

Havas London he was

also elected D&AD

New Blood trustee in

October 2016. In his

spare time he makes

designs and codes fun

things on the wild wild

web. He wrote this bio

himself in the third

person to try and

make it more legit.

b

uridan’s Ass is a story about a donkey that

is standing halfway between a pile of hay

and a bucket of water. The donkey keeps

looking left to the hay and right to the

water trying to decide which to go for:

hay or water hay or water? Unable to decide the

donkey eventually dies from hunger and thirst.

Like the donkey I’ve always been indecisive.

Perhaps you also know the feeling of chasing many

different goals at once and getting nowhere. Maybe

you feel frustrated that the world seems to want you

to choose one thing because you want to do it all.

You’re thinking: ‘Why do I have to choose? I don’t

want to choose!’ But this is short-term thinking.

Unlike us humans a donkey can’t conceive the

future. If he could he’d realise he could go first to

drink the water then eat the hay. Similarly I’ve often

felt that if I can’t achieve all of my goals within the

week then they’ll never happen. But of course this

is total donkey shit. Your career is long and you can

afford to experiment – spending a little time on one

project and when you’re finished moving on to the

next. With any luck you won’t die from hunger

or thirst in the process either.

This becomes even easier when you think less

about what you want to be and more about what you

want to do. Because it’s the doing that counts. Your

career won’t be shaped by what you know but by

Avoid being an indecisive ass and do more

with your time advises Tom Manning

in part six of our D&AD New Blood series