Apple Magazine - USA (2019-09-13)

(Antfer) #1

Television networks will be happy to know that
ratings will go up for many of their programs
next year, simply because the Nielsen company
will count more people.


The company whose numbers provide the
currency for the TV industry says its change
will begin next September, when it begins
accounting for people who watch outside of
their homes. That news, first reported in Variety,
means that people who watch in bars, airports,
offices or anywhere on their phones or tablets
will be accounted for in the measurements used
to set advertising rates.


NIELSEN SAYS IT WILL INCLUDE OUT-OF-HOME VIEWING SOON
Free download pdf