Sociology Now, Census Update
it. Today if you have the money and the tech- nical inclination, you can gain access to the Internet not only through home compu ...
40 percent of 8- to 13-year-olds said they did not read any part of a book on the pre- vious day, a figure that shoots up to 70 ...
Someday soon, analysts believe, one machine will serve as a reception point for almost every mass medium (Consoli, 2005). Conver ...
themselves. The writers of Lost,for example, scour Inter- net chatrooms and message boards to determine the pop- ularity of plot ...
can use. The goal of the media is either to convince you that you need someone else’s product or to entertain you sufficiently t ...
follow from a specific encoded message. As audiences, we tend to take what we want from the media text and ignore everything els ...
people and enabling previously voiceless minorities access to connection and visibil- ity. For another example, Black Entertainm ...
though the company still controlled 35 percent of all magazines in the United States (Hargreaves, 2005). The Importance of Adver ...
Sociologists bring the same sorts of questions to advertising that they bring to other forms of mass media: What is the relation ...
A Hungarian-born socialite named Zsa Zsa Gabor (1917–) was probably the first celebrity created purely by media exposure. She wa ...
The Da Vinci Codeis both a mystery and a guided tour of modern Paris and the art of its famous museum, the Louvre. 2.Decision ma ...
We never consume media texts in a vacuum: We discuss them with family, friends, and co-workers. We join clubs and chat rooms. We ...
the fandom of those who already like a particular star or show. But they also set the standard for “true” fandom: Suddenly you c ...
on Elm Street, Halloween,andSleepaway Campseries, plus Prom Night, Graduation Day, Funhouse,and nearly 200 others. They appealed ...
likeSmurfsandCare Bears,with characters hugging, learning, and finding nonvio- lent solutions to their problems. Whatever the po ...
The mass media have become truly global in nature. CNN broadcasts via 23 satel- lites to more than 212 countries and territories ...
global village is far from today’s reality. Commercial interests, rather than humanitarian ideals of education, understanding, o ...
only a partial picture. For now anyway, U.S. products are dominating some media and markets, while other media continue to be lo ...
Media in the 21st Century: New Media, New Voices Developments such as satellite TV and the Internet have allowed local groups to ...
issue we are covering in the lecture. But there are always two or three students who rebel against the idea of “wasting” valuabl ...
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