4
■Why Sociological Methods
Matter
Sociology and the Scientific
Method
The Qualitative/Quantitative
Divide
■Doing Sociological
Research
■Types of Sociological
Research Methods
Observational Methods
Analysis of Quantitative Data
Content Analysis
Making the Right Comparisons
■Social Science and the
Problem of “Truth”
Predictability and Probability
Causality
■Issues in Conducting
Research
Remain Objective and
Avoid Bias
Avoid Overstating Results
Maintain Professional Ethics
The Institutional Review Board
■Social Science in the 21st
Century: Emergent
Methodologies