Oxfordshire Limited Edition – July 2019

(Rick Simeone) #1
June 2019 |OxfordshireLimitedEdition| 143

‘Mygirlsoftenjokethat


Irunthebusinesslikea
corporateorganisation

andthatwehavebetter


systemsthanNASA’


T


rendsmaychange,butone
thingremainsconstant
whenitcomestoweddings


  • everybridedeservestofeel
    amazingonherspecialday.
    EllieSandersonknows
    this,andthatiswhyshehasgarneredsuch
    areputationasthewomantogotowhenit
    comestothedress.She’sdressedDownton
    AbbeystarsandTVfavouritesfortheir
    bigdays.
    Shehastravelledtheworldfindingthebest
    brands–‘it'satoughjob,butsomeone’sgot
    todoit!’,shejokes–andhasakeeneyefor
    whatbrideswant.
    “IlaunchedEllieSanderson 12 yearsago
    withaveryclearvision,”shesays.“Isetoutto
    selltheworld’stopdesignerweddingdresses
    inthemostexcitingofenvironmentswiththe
    bestteamofstylists.
    “Twelveyearsonandthatvisionis
    moreimportantthanever.Thecultureof


disposableandfastfashionisgrippingthe
worldandIamproudtostandapartfrom
that.InfactIworkreallyhardtostandapart
fromthat.Whatwedoisunique,individual
andsoveryspecial.”
Beforesettingupherbrand,Ellieworked
formajorretailerslikeTKMaxx,Marksand
Spencer,ThePierhomewareandSainsburys.
Shehasbeenabuyer,asalesdirector,regional
storecontrollerandheadofvisualexperience.
Allofthishasservedasabrilliantbackground
forrunningafirstclassbusiness.
“MygirlsoftenjokethatIrunthebusiness
likeacorporateorganisationandthatwe
havebettersystemsthanNASA,”shelaughs.
“Jokingasideweareatight,high-performing
teamandourbridesfeelrelaxedwithusin
chargeofthemostimportantpurchaseof
theirlives.”
Ellieplacesanemphasisonsustainable,
British-madedesignsandvisitsthedesign
housesshestocksregularly.Butshewillalso

WEDDINGS

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