June 2019 |OxfordshireLimitedEdition| 143
‘Mygirlsoftenjokethat
Irunthebusinesslikea
corporateorganisation
andthatwehavebetter
systemsthanNASA’
T
rendsmaychange,butone
thingremainsconstant
whenitcomestoweddings
- everybridedeservestofeel
amazingonherspecialday.
EllieSandersonknows
this,andthatiswhyshehasgarneredsuch
areputationasthewomantogotowhenit
comestothedress.She’sdressedDownton
AbbeystarsandTVfavouritesfortheir
bigdays.
Shehastravelledtheworldfindingthebest
brands–‘it'satoughjob,butsomeone’sgot
todoit!’,shejokes–andhasakeeneyefor
whatbrideswant.
“IlaunchedEllieSanderson 12 yearsago
withaveryclearvision,”shesays.“Isetoutto
selltheworld’stopdesignerweddingdresses
inthemostexcitingofenvironmentswiththe
bestteamofstylists.
“Twelveyearsonandthatvisionis
moreimportantthanever.Thecultureof
disposableandfastfashionisgrippingthe
worldandIamproudtostandapartfrom
that.InfactIworkreallyhardtostandapart
fromthat.Whatwedoisunique,individual
andsoveryspecial.”
Beforesettingupherbrand,Ellieworked
formajorretailerslikeTKMaxx,Marksand
Spencer,ThePierhomewareandSainsburys.
Shehasbeenabuyer,asalesdirector,regional
storecontrollerandheadofvisualexperience.
Allofthishasservedasabrilliantbackground
forrunningafirstclassbusiness.
“MygirlsoftenjokethatIrunthebusiness
likeacorporateorganisationandthatwe
havebettersystemsthanNASA,”shelaughs.
“Jokingasideweareatight,high-performing
teamandourbridesfeelrelaxedwithusin
chargeofthemostimportantpurchaseof
theirlives.”
Ellieplacesanemphasisonsustainable,
British-madedesignsandvisitsthedesign
housesshestocksregularly.Butshewillalso
WEDDINGS