Four Four Two - UK (2022-06)

1

GIRL POWER

There was only one way to launch the kits

for Women’s Euro 2022: by sending some models to

a hotel and getting them to emulate the Spice Girls.

One brand did just that as they unveiled six shirts

for the tournament, which begins on July 6 and ends

25 days later with the final at Wembley.

Adidas have made the kits for Germany, Belgium,

Spain, Sweden and Northern Ireland, and revealed

each of the home shirts on the staircase of the St

Pancras Renaissance London Hotel – even adding

in Belgium’s away jersey for good measure.

The location previously staged “an iconic moment

of pop-culture female empowerment 26 years ago”,

as the press release put it, cryptically referring to the

Spice Girls’ 1996 debut video Wannabe. In it, the five

gallivanted around the hotel at a party, while Victoria

flirted with a Vernon Kay lookalike and a vicar.

Asked what they want, what they really, really

want from the Euros, all five nations are believed to

have said they wanna really, really, really wanna do

as well as they possibly can, but make sure they get

out of the group first. Much like Geri Halliwell, then.

MEAn WHILE In ...

...London, five nations launched their shirts for the Women’s Euros – with a grandiose tribute to the Spice Girls

WEIRD

WORLD OF

FOOTBALL

12 June 2022 FourFourTwo