and they ask for improved collaboration tools
and a better tutorial and onboarding process.
They want to make it easier to “get permission to
edit TV” with the tool, as “you can’t use it without
fighting producers, directors, post-production
supervisors, sound editors.”
The writers say that a renewed public
commitment to the professional film industry
would increase the number of users who want
to work with Final Cut Pro, concluding: “We hope
you will encourage our industry to see Final Cut
Pro as a professional choice for editors of future
award-winning TV shows and movies, and for
millions more editors all over the world.” Some
of the signees include editors who’ve worked
on projects such as BBC News and Bridgerton,
demonstrating the widespread interest in
improving Final Cut for the better. It’s an unusual
move to see professionals write open letters to
Apple and Tim Cook, and will no doubt come
as a blow and perhaps an embarrassment to
executives. The public nature of this letter,
however, should also serve as an incentive for
Apple to make positive changes.
STILL A VALUABLE TOOL
Although Final Cut Pro might not be the video
editing behemoth it once was, the truth is that the
software is still a valuable tool for many in video
editing and filmmaking. Michael Muchmore from
PC Mag, for example, says that the software offers
“Superior organization tools” and praises its iPad
Sidecar and MacBook Touch Bar support,” though
argues that the nontraditional timeline-
editing may turn off longtime pro editors,
whilst George Cairns from Digital Camera
World says that the software offers “Powerful