THE POWER OF
MAGAZINES!
1.Noneed toswitch‘on’.
2.Notdependentonelectricityorbatteries.
3.Apurchaseofamagazinecosting` 100 to
` 150 indicatesacommitment,apositivedesire
toreadit fromcovertocover.
4.Productionvaluesofmagazinesare
aboutthebestyoucangetinprint.Higher
qualityimages,reproducedwithfullcolourand
gloss,allowaclearerpictureoftheproductor
representationoftheservice.
5.Theshelflifeofmostmagazinesisamonth
andnotjustafewminutesinthemorning.
6.Magazinesarereadwhenyouareatleisure.
Therefore,alotmoreisingestedandimbibed.
Withmagazines,therefore,advertisingworksand
makesanimpression.
7.For specialinterests,magazinesare
thebestsource.Withcompetentwriters
andresearchedarticles,magazinecontent
hasfarmorecredibilitythananyothersource.
Magazinesaremoreengaging.8.Specialinterestmagazinesarereadby
avidenthusiasts;theyareopinion
makerswhocreatearippleeffectby
influencingothers.9.Mostmagazinesoffertheircontent
tothereaderinamediumoftheirchoice,
whetherpaperordigital.10.MagazinescanbesharedConsequently,
morepersonscanreadasinglemagazine.11.Globally,7.3%ofthetotal
advertising spendisspentonmagazines.
InIndia,themagazinerevolutionstartedonly
after 2005 andtheshareis2%.12.Targetingwithprecisionand
without wastageisakeystrength
ofmagazines.Magazine Advertising actually works!
MAGAZINE
READERSHIP
UP 75%^
- IRS 2017*
*INDIAN READERSHIP SURVEY (IRS) 2017 : BETWEEN 2014 AND 2017, MAGAZINES SAW A 75% INCREASE WITH 38 MILLION NEW READERS.