GQ Australia - 08.2018

GQ:Connectivityandthepotentialof

future tech in cars must also make it

an exciting time in motoring?

MW:Thebeautifulthingabout

technology is that the sky really is the

limit and there are new tech companies

poppingupeveryday.Weactivelylookat

all these new technology solutions and we

also have our own venture capital

companiesandagenciesintheUSandin

China. They’re partnering with

companiesandactivelylookingtosee

what technology solutions are available

andhowwecangetaccesstothemand

howwecanprovidesolutionsandadd

valuetoourcustomers’experiences–

there’s a lot happening here.

GQ:SoisthefutureofBMWinmobility

or technology?

MW:It must be a combination of both

–youcanonlyprovidemobilityservices

ifyou’reattheveryforefrontwhenit

comes to technological solutions.

They go hand in hand.

GQ:Finally,wehavetoask–whenwill

cars take to the skies?

MW:Never say never. BMW used to build

aeronautic engines and that was one of the

backbonesofthecompany–soyounever

know what’s coming.

THE FUTURISTIC BMW i8

AND ITS SIGNATURE

BUTTERFLY DOORS.

“THE

BEAUTIFUL

THING ABOUT

TECHNOLOGY

IS THAT THE

SKY REALLY

IS THE LIMIT.”

GENTLEMEN’S INITIATIVE

AUGUST 2018 GQ.COM.AU 111