GQ Australia - 08.2018

(Greg DeLong) #1
gamble that will soon pay

transportindustry.Butwhilemostofususeit,fewofusloveit.The
past12monthshavebeenrockyforthecompany,withallegationsof
shady tactics, a win-at-all-costs attitude and problematic founder,
Travis Kalanick. He’s now gone, replaced with former Expedia CEO Dara
Khosrowshahi, who’s promised to get the company back on track.
UberEats continues to go gangbusters, but it’s the company’s push
fordriverlesscarsthat(despiteafatalaccidentinMarch)promisesto
restore the company’s reputation – and re-imagine the way cities work.

IMPOSSIBLE FOODS


Thereareonlysomanythingsyoucandowithapatty
andbun,right?Well,thisCalifornianstart-upbegsto
differ,withitsplant-basedImpossibleBurgerthat’snot
only entirely meat-free but almost indistinguishable from
therealthing.Withanimalagricultureaccountingforthe
consumptionof30percentofallland,andmorethan
25 per cent of all fresh water on Earth, Impossible Foods
offers an important and sustainable alternative. Today, its
burgers are sold across the US, with fast-food chain White
Castleaddingthemtotheirmenusearlierthisyear.Little
wonder the company has attracted $528m in investments
from the likes of Google and Bill Gates. Very tasty, indeed.

INSIDE AIRBNB’S
SAN FRANCISCO HQ.
SEEMS THEY’RE
DOING OK.

THE IMPOSSIBLE BURGER
TASTES,SMELLSANDEVEN
BLEEDS LIKE REAL MEAT.

TODAY MORE THAN
60,000 RESTAURANTS
AROUND THE WORLD
HAVE SIGNED UP
FOR UBER EATS.

112 GQ.COM.AUAUGUST 2018


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