STYLE NEWSALL EYES ON THE LATEST
DEVELOPMENTS WITHIN
THE WORLD OF FASHION.
BE INSPIRED
Earlierthisyear,Italianeyeweargiant
Carrera launched its latest campaign.
But rather than featuring bikini-clad
models lounging by the pool or
sun-kissed influencers enjoying a day
atthebeach,thebrandwantedtogofor
something a little more poignant. Entitled
#DriveYourStory, the campaign features
threerealindividualswhohaveovercome
personal setbacks and forged their own
paths: an Olympic athlete, a refugee
turned model, and a record-breaking
motorbike racer whose passion for riding
almost cost him his life. With the
campaign launching to coincide with the
arrivalofCarrera’slatestSS18collection,
thetriorepresentsnotjustthetriumphof
the human spirit, but the fearless attitude
ofthebranditself.Formoreaboutthe
campaign–andexclusivebehind-the-
scenes videos from the shoots – head to
CARRERAWORLD.COMDOUBLE
RAINBOUU
x LE SPECS
I
p
youthey’renotgoinganywhere.
Andwhocouldblamethem?Previous
partnerships have sold like hotcakes – joint-
effort with hip NYC jeweller Jordan Askill
earlier this year, survived barely an hour in
stores. So anticipation was understandably
high when the sunglass brand announced
that,nextup,itwouldbejoiningforces
with kitschy Australian resort label Double
Rainbouu.Renderedincolourswithnames
likeSeafoam,CherryandGoldSmoke,they
makeyoufeellikeyoucouldplayanextra
inaStanleyKubrickilm.Retro-tingedand
unashamedly lamboyant, they’re everything
you’dexpectfromtheguyswhodaredto
bring the Hawaiian shirt back from the dead.The Upside’s
new man
Chances are, you probably already
follow Sam Elsom on Instagram.
But if you don’t, you should. Designer,
photographer, surfer, guitar player,
father – it seems like there’s nothing he
can’t do. For further proof of that, he’s
also just been named creative director
forSydneysportswearlabelTheUpside.
Known for its celebrity fan base and
charitablecredentials,expectclean
cuts, natural tones and performance
fibres with an ethical edge. The latest
campaign also happens to feature
Brazilian model Marlon Teixeira –
formoreofhim,turntop114.
THEUPSIDESPORT.COMWORDS: AMY CAMPBELL. PHOTOGRAPHY: EDWARD URRUTIA.DOUBLE RAINBOUU