20 Macworld • August 2019NEWS ANALYSIS
While he’s not leaving altogether, his departure
from Apple Park will leave an indelible mark on the
company, not unlike the iPhone, iPad, and iMacs
he leaves behind. Here are 10 of Jony Ive’s most
daring designs.- eMate 3000
Back before the Blueberry
iBook was a thing, Jony Ive
designed a super-portable
laptop with a curvy design,
translucent case, and clamshell
cover called the eMate 3000.
Aimed at the education market,
it was a short-lived outlier in a
sea of boring beige and black
cases, but it gave us a peek into
the mind of the man who would
blow our minds with the iMac just a year later. - Twentieth Anniversary Mac
To mark Apple’s 20th anniversary, Jony Ive truly
let his imagination run wild. A machine that was
so expensive it was delivered by tuxedo-wearing
couriers, the Twentieth Anniversary Macintosh
pushed the boundaries of what people expected
from a PC in 1997. It had a vertically-mounted CD
ROM, an all-in-one design the hid the motherboard
behind the display, and a trackpad with leather
palm rests. The height of luxury and extravagance,
it proved that Ive wasn’t afraid to challenge
conventions or wallets.
1.