26 Macworld • August 2019NEWS ANALYSIS
head, because the Lightning port is on the bottom.
That’s just cruel, Jony.- Apple Watch Edition
The first truly new device unveiled in the post-Steve
Jobs era, the Apple Watch was one of the most
anticipated products Apple ever released. But
Jony Ive wasn’t satisfied with a gorgeous square
design and a stunning Digital Crown. He wanted
to make a version of the Apple Watch that would
turn heads and break budgets, and it came in the
form of the £10,000 18-carat solid gold Apple
Watch Edition. And it worked. Pop-up boutiques,
blinged-outcelebrities,andappointment-only
try-ons made the Apple Watch Edition a testament
9.