34 Macworld • August 2019NEWS ANALYSIS
designer who can lay out a singular, unified vision
for Apple’s product line. Preferably that designer
will work with an executive that can prod him or
her in the right direction while curbing their most
impractical design.
I don’t know if Tim Cook can find that person.
I’m almost certain that he can’t mould that person
like Jobs could. The short of it is that Apple is thus
facing a significant challenge of the likes that it
hasn’t seen in years, but after so many years of
stunning success, maybe it’s time for one. I, for
one, look forward to seeing what Apple is capable
of when it finds the faith to follow a new vision.