Paul Miller
[email protected]
Are You Playing Roulette with
Your Company Name?
Social media has taken the
world by storm and many
businesses have increased
their time on social media
channels with varying results.
Ours is to reason why
We have checked statistics on
just about every subject you
can think of (we were even
online before Google, Youtube
and social media as we know
it, it’s our job, we love it.) So it
was interesting to see that our
recent analytical efforts had
bought to light a wide array of
statistics for and against
social media.
Despite the perceived
increase in coverage on social
media channels, up to 60%
of businesses have actually
reported no return on
their investment.
Reasons attributed to this
failure include the lack
of strategy and lack of
understanding of the client’s
particular market by the
social media gurus. Given
a budget the green light is
given to these social media
evangelists, for that’s what
they call themselves, to
promote your brand; at any
cost; generally yours.It’s a relatively new process
which, unless fully understood
and adhered to diligently,
can cause chaotic results
and even legal implications.
All too often this leads to
the misrepresentation of
the client and in increasingly
common scenarios, actually
damages to the brand.So Caveat Emptor. There are
processes that appear to be
statistically prodigious but
sometimes may not even
reach a single, potential client.
Social media marketeers have
been known for to churn out
content at an impressive, if
ineffective, pace in the hopes
that something, anything,
will stick. No matter about
demographics, type of
business etc.; for them it’s
simply a numbers game.The social media channels
have even spawned their own
automated marketing reports.
Devised by themselves,
invented to impress
everybody under the pretence
of ~ ‘who doesn’t like their
ego stroked’?Lamentably this produces an
illusion of business through
the various Likes ~ Comments
~ Shares and should be
carefully considered.But surely nothing can go
seriously wrong? Well
unfortunately it can.
Processes created by some
social media marketers such
as buying likes, linking bogus
or inappropriate channels,
spamming forums, using other
people’s photo content and
plagiarising other sources etc.
are all immoral and ineffective
anyway. Most of which are
deemed illegal by the
social media channels
themselves too.The secretWith a more structured
approach to marketing your
brand including traditional
print adverts as well as
SMM and understanding the
all-important SEO on your
website you could be part of
the 40% that do report an
increase using SMM.We have long standing,
trusted associations
with local, national and
international clients including
a long line of Super Yachts
and private clients. We’ve
developed many websites and
varying forms of advertising
for the web and print media
and our consultancy service
has lead to an increase in
production for a number of
local companies in Mallorca
proving that 20 years media
experience counts.Leave your brand in the hands
of a professional and make
sure your brand is being
promoted with diligence
and respect.Play chess ~ not roulette.Corner Bar 15th BirthdayThe World Famous Corner Bar
in Palma will be celebrating
its 15th year anniversary this
April. Opened in its present
format, back in 2000, it has
long been a favourite
watering hole in the
yachting community.In the year 2006 the Corner
Bar achieved celebrity status
by being voted into THE TOP
10 YACHTIE BARS in the world,
by the crew report magazine.The original owners Alan Bull
and Matt Sala are still at the
helm and have decided to
throw a birthday party for
the Corner Bar on Saturday
4th April. There is lots going
on and the party is themed
around Easter. There will be
lots of freebies including Cava
on arrival, special Easter egg
shots, a free raffle, to include
a magnum of Champagne at
midnight and lots more.All in all it looks like a good
place to be on Saturday night
4th April. There is a rumour
that the staff will be dressed
as Easter Playboy bunnies!!!!
Now that would be worth
a visit.Bene’s
MOT’s (ITV) Garage
Breakdowns
Diagnostics
Servicing & RepairsElectrics
Exhausts
Batteries
Brakes & ClutchesT. 971 69 78 78 [email protected]
Pasaje Marzo 19 L6, Poligono Son Bugadellas
Santa Ponsa (just past the BP Garage)MALLORCA LIFESTYLE