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IN FOCUS

62 Asia-Pacific Boating March/April 2015 Asia-Pacific Boating March/April 2015 63

THE LOYAL

CUSTODIAN

OF ASIA

Luigi Adamo’s appointment as Benett i Asia’s General Manager demonstrates the

organisation’s ability to confer honour upon deserving leaders from within the ranks.

By Rocky Th ongam

A degree in naval engineering helps you steer your boat right, but the quality

of allegiance takes you places. Luigi Adamo has both. Working his way up,

a key fi gure in several of Benetti’ strategic markets, Adamo has reached the

Asian shores as Benetti Asia’s General Manager. He is now at the helm of a

market which contributes more than 10% to the company’s economy. He

talks to Asia Pacifi c Boating India about what Benetti’s future plans in Asia.

Loyalty towards ones company remains a signifi cant quality with you. Why

is it important to you personally and as a professional?

Personally, because I believe overcoming obstacles is much better than

avoiding them which means loyalty, really in a way sharpens your weapons.

Professionally, because I work for one of the most important shipyards in the

world and to be recognised as a high reputation professional in the market

is crucial.

You worked your way up the ranks working as a Captian and Service

and Sales Manager. How important is it in the industry to serve

in diff erent roles?

I’ve worked as Captain and also Project Manager beside Service & Sales

Manager giving me a 360 degree experience. Our industry is about

craft smanship so it’s very important to understand from each angle the

clients’ needs to serve them better. My previous experiences have benefi ted

me in achieving that goal.

How long has been your association with Benetti? What

important lessons have you learnt so far?

It’s been eight years with Benetti. Basically all my super yacht

experiences have been through working with the company.

What are the challenges you face in Asia? How do you plan to

overcome them?

Frankly speaking, Asia needs more of yachting culture thus the

biggest challenge now is to educate the audience about the super

yacht lifestyle. We plan to organise more marketing activities

in the region in terms of events, shows and charters to provide

better platform to the right audience.

What are your immediate goals as far as Asia is concerned?

To improve our network of potential buyers and brokers by

visiting them in person and setting daily communications.

Tell us about the advantages of dealing with the Asian market?

We are the fi rst super yacht builder in the region to invest

in the market and luckily we have the best performance as

well in the area so far. Now we have a fl eet of 11 Benetti super

yachts in Asia. We hope to keep this and do better in the future

with our eff orts. Luigi Adamo

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