AP_B_2015_03_04_

IN FOCUS

64 Asia-Pacific Boating March/April 2015

How do you evaluate the importance of the Asia-Pacifi c region when it comes to Benetti?

Th e Asia-Pacifi c region is a very important market for Benetti especially with the economy growth

in APAC, we see high potential out of this. And now it covers about 10% of the global revenue of the

company. In this case, we try to invest more to develop the market.

Are boating needs of the Chinese or Indians any diff erent from the Europeans? Do you have

specifi c tailored-made approaches when it comes to Asia?

Certainly they are very diff erent in cultures and they might have diff erent needs as well. However,

Benetti’s expertise to listen to clients’ wishes and help them become true is a big advantage. We have

a personalised approach to every single client and his/her needs.

Does understanding the regions culture

play an important role?

Yes, surely we are truly open to all cultures

as we make fully customised yachts.

What is your opinion about the races,

regattas and boat shows in Asia? Do you

have any favourites?

To be honest, I am not yet very well informed

about sailing events in Asia since I have just

moved over. However, there are defi nitely

some good boat shows in the region like the

Singapore Yacht Show where we intend to

participate as exhibitor this year.

Personally, which is your favourite

yacht? Does it suit Asian requirements

and sensibilities?

My favourite yacht is the next Benetti which

will be sold in Asia.

“THE ASIA-PACIFIC REGION IS A VERY

IMPORTANT MARKET FOR BENETTI

ESPECIALLY WITH THE ECONOMY

GROWTH IN APAC, WE SEE HIGH

POTENTIAL OUT OF THIS.”

The three popular ones from Benetti's stable (Lady Candy, Formosa and Ocean Paradise) have loyal patrons in Taiwan, China and Singapore.

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