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The Rake is a man of supreme taste who,
having mastered the rules of classic elegance,
now makes rules of his own. He is a man who
refuses to live his life by compromise. A man
like no other. A man who has not only
achieved extraordinary success, but has also
defined the culture of the contemporary age
in which we live.


The Rake man has remade the
world in his own image. He is a man who
values discreet luxury, who champions
enduring value and who sees the beauty in
true human craftsmanship. He gets the best
out of his life in the Middle East everyday. He
is a man whose appearance is a manifestation
of his own internalised elegance.

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