Boating - June 2016 USA

Certain brands

become so

ubiquitous with

their categories

that their

names come

to mind before

the actual

products do.

Think Kleenex

for tissues,

Harley Davidson

for outlaw

motorcycles and

Cigarette Boats for high-performance “go-fast” powerboats. This ad from our July 1991

issue shows that Cigarette has always been about selling more than just pure speed. It’s

selling a lifestyle. While Cigarette hails each boat as “a deep-Vee marine meteor that

deftly handles jowl-taunting speeds,” it makes sure to also point out “a boat is a boat

... but a Cigarette is an event.” Just in case you missed the point, the picture below the

headline spells it out. Certain things, they say, always sell. — Pete McDonald

In Our Wake: Got a Light?

PHOTOS:

BOATING

ARCHIVES

Online This Month

If you’re going to partake in watersports,

you need the gear to get going. We have

over 100 skis, boards and accessories

included in our 2016 Watersports Gear

Guide. Select the right

life jacket, towable tube,

SUP and whatever else

you might need to have

fun on the water. Go to

boatingmag.com/2016-

water-sports-gear-guide

or scan this tag.

Making Wave s

Check out Bel-Ray’s complete line of marine products at belray.com

NEW MARINE FILTERS