NEWS — Industry —
44 AThftffi-Pffifift ftfi Bflffiffft J/AThff
PERSHING HEAD OF SALES & MARKETING Nada Serafini recently
spent some time at the new Lee Marine International Marine Brokerage
office at Ao Po Grand Marina in Phuket, Thailand. Serafini shared her
years of knowledge with the Lee Marine team, while updating them on
the latest design of soon-to-be-launched Pershing 5X. She also visited
the Ferretti Group’s Asia team in Hong Kong.
Starting as a Pershing Personal Assistant to three bosses, her duties
spanned from answering phones to ordering overseas parts and
collaborating with the management department. Her possession of five
languages assists greatly. It is a common thought that yacht building is
a man’s territory and a woman is an unlikely fit in this industry. “When
you are selling such a dream, such an experience as Pershing, at the end
of the day, the woman is usually the decision maker,” says Serafini.
She thrives on excitement for the design and build. An iconic
example Serafini recalls was in 2000, when the Pershing 88 was
launched. She approached Pershing Founder Tilli Antonelli, telling him
she felt he had a problem. Then came the Pershing 115, which became
the brand’s flagship for years.
One of the latest Pershing projects, the 5X, will debut at the Ferretti
Group’s Monaco preview in September. Her 54-foot length is a prime
example of a suitable-sized boat fitting the criteria that Pershing Owners
suggested. The full-beam master cabin spanning the ster with maximum
clearance is one result. Lee Marine is the Thailand distributor for
Pershing and other Ferretti Group brands.
“My blood is silver. I think to the top only – something which
projects me to extraordinary. And besides, Pershing spoils me,” Serafini
replies when asked if she ever considered another working opportunity.- Lori Ashton
http://www.pershing-yacht.com
http://www.leemarine.com
http://www.hongsehmarine.com.sg
http://www.ferrettigroup.com