Macworld - USA (2019-10)

October 2019 • Macworld 109

Apple’s business rarely stands still. Here’s a look at how it has

evolved over the years. Jason Snell reports

A

pple’s Q3 2019 financial results caused a

bit of a hubbub because iPhone revenue

was – for the first time in seven years – less

than half of Apple’s overall revenue. The cause is a

slowdown in iPhone sales combined with dramatic

growth in two other areas: wearables and services.

But this is hardly the first time Apple has

experienced a major change in the shape of its

How Apple consistently reinvents its core business

FEATURE

October 2019 • Macworld 109

Apple’s business rarely stands still. Here’s a look at how it has
evolved over the years. Jason Snell reports

A

pple’s Q3 2019 financial results caused a

bit of a hubbub because iPhone revenue

was – for the first time in seven years – less

than half of Apple’s overall revenue. The cause is a

slowdown in iPhone sales combined with dramatic

growth in two other areas: wearables and services.

But this is hardly the first time Apple has

experienced a major change in the shape of its

How Apple consistently

reinvents its core business

FEATURE