October 2019 • Macworld 113FEATUREbetween 2009 and 2014. During the third quarter
of 2014, Apple generated $37.4 billion in revenue
– three times what it did five years earlier – and
$7.7 billion in profit.2019: The rise of the rest
That brings us to the most recent quarter, in which
Apple generated $53.8 billion of revenue and $10
billion in profit. While it’s true that iPhone sales
are slumping, Apple’s general profit and revenue
trajectory continues upward, albeit in fits and starts.
The iPhone dropping to 48 percent of Apple’s total
revenue is, in part, because of the rapid growth of
the Wearables (formerly Other) category, as well
as the ongoing growth of the Services line.
Meanwhile, let’s not sleep on the Mac and the
iPad. The 11 percent and nine percent of revenueIn 2019, iPhone sales
dropped to 48 percent
of Apple’s total revenueOctober 2019 • Macworld 113FEATUREbetween 2009 and 2014. During the third quarter
of 2014, Apple generated $37.4 billion in revenue
– three times what it did five years earlier – and
$7.7 billion in profit.
2019: The rise of the rest
That brings us to the most recent quarter, in which
Apple generated $53.8 billion of revenue and $10
billion in profit. While it’s true that iPhone sales
are slumping, Apple’s general profit and revenue
trajectory continues upward, albeit in fits and starts.
The iPhone dropping to 48 percent of Apple’s total
revenue is, in part, because of the rapid growth of
the Wearables (formerly Other) category, as well
as the ongoing growth of the Services line.
Meanwhile, let’s not sleep on the Mac and the
iPad. The 11 percent and nine percent of revenue
In 2019, iPhone sales
dropped to 48 percent
of Apple’s total revenue