Apple Magazine - USA (2019-09-20)

(Antfer) #1

including aluminum, stainless steel, titanium,
and ceramic, at varying price tags. That’s on top
of the Nike and Hermès models with exclusive
bands and watch faces, which offer image-
conscious consumers more choice.


The star of the show is the titanium material
Apple Watch, which is noticeably lighter than
the stainless steel Apple Watch, offering a
“superb strength-to-weight ratio.” The finish is
available in a natural titanium color and space


black shade manufactured with a diamond-like
coating, whilst the ceramic option, which has
been available as a finish in the past, is now only
available in white, though there’s a new black
ceramic option for Hermès models.
Whilst the aluminum Apple Watch starts from
just $399, other finishes are significantly more
expensive, with the stainless steel starting
from $799 and titanium from $799, and the
ceramic case starts from $1,299. It’s clear
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