august
2017
57Smart SolutionS
another aspect of the Dynamiq business model makes it different: Clients can use an
automotive-style, online design tool to personalize their yachts.
Deluxe and Sport packages are available, or clients can select individual items rang-
ing from exterior paint to interior finish, a/V systems and technical equipment. Clients
can select the shape of the hot tub, add water toys, choose crew uniforms and even add
a crew car. Starting from a base price of around $15.5 million, Dynamiq yachts with
these options can be viewed in real time online, with prices for each option displayed.
Dynamiq aims to deliver a fully finished yacht in 17 months. this is achievable
thanks to the fixed technical platform; the integrated bridge is one of the few areas that
cannot be customized.
Even still, the ‘build your own’ online tool removes much of the mystery associated
with yacht ownership—a further factor likely to appeal to the wealthy millennials who
Dynamiq is targeting. —J.R.